Digital Inclusion

Online Petition at White House – Closing the Digital Divide

by Caetano Notari March 14, 2013 Digital Inclusion

When I started this blog, I wanted a place where we could share ideas and get support from each other. One of my readers started a petition in the White House website, and I am hereby supporting her on this effort.

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Free Internet by Google?

by Caetano Notari January 31, 2013 Digital Inclusion

If you want to see something adopted massively in a remarkably short period, you should look into the mobile arena. There are over 6.4 billion subscriptions globally, almost one per inhabitant in the planet, and the numbers keep growing every month. In May 2012, more than 10% of the global Web page-views came from mobile devices. It is growing globally, but how can we speed up the process? 

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Crowdsourcing and the online fundraising revolution

by Caetano Notari December 13, 2012 Digital Inclusion

Creativity has always been the driving force for mankind, but transforming ideas into reality was something that only a few could achieve. Raising funds was usually a nightmare: long hours talking on phone, endless meetings and meager results. But now this is changing.

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Oppa Gangnam Style – the online phenomenon shows the power of the Internet

by Caetano Notari November 9, 2012 Digital Inclusion

Analyzing the behavior of the younger generations, and how they use the online world, is critical for understanding the long-term trends of any industry. What is happening with the music world is making a lot of executives uneasy.

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Working from home, a blessing to employees and the environment

by Caetano Notari October 25, 2012 Digital Inclusion

One of the benefits of a solid Internet / Telecommunication infrastructure is the ability to work remotely. More and more companies are incorporating this possibility as a benefit to their employees, and it makes sense.

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Free online classes in Brazil get a boost from e-Aulas USP

by Caetano Notari October 11, 2012 Digital Inclusion

As I mentioned before, Kahn Academy is one of the leading initiatives in spreading knowledge. Free and available in several languages, it continues to grow in popularity, and now we see several other initiatives like it appearing in different countries.

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Social Good Summit – Technology helping mankind

by Caetano Notari September 27, 2012 Digital Inclusion

This month we had a notable event, the Social Good Summit in New York. Held during the UN Week, it was brought to us by Mashable, 92nd Street Y, The United Nations Foundation, Ericsson, the United Nations Development Programme and The Bill and Melinda Gates Foundation. The main idea was remarkably close to this blog: how to use technology in innovative ways to solve some of the world’s most complex and pressing issues.

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Brands and the dangers of the digital world

by Caetano Notari September 13, 2012 Digital Inclusion

No one disputes that the Internet became a powerful media.  Once the land of the young and early adopters, it is used now by all generations, and for longer periods of time. Globally, we spend more than 16 hours per month online, with some countries way above the average. US users spend 32 hours connected (2010 data), while in Brazil people spent staggering 69 hours per month (Ibope 2012 data).

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How can we engage with the new digital customers?

by Caetano Notari August 16, 2012 Digital Inclusion

I have daily fights with my email inbox. It seems that the messages have a life of their own; they keep coming back. I implemented filters, SPAM control tools, but nothing seems to be effective, and I started to see email as a cold and sinister tool. As my colleagues and friends share the same opinion, email seems to be the worst possible tool to engage with your customers. But, bring in a lot of creativity and even this tool […]

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Helping people to go online: beyond the cost issue

by Caetano Notari August 9, 2012 Digital Inclusion

As I mentioned before, almost two-thirds of the global population is not yet using the Internet. Despite several digital inclusion efforts, penetration has not reached over 90% in the majority of the countries in the world. Looking at the reasons why a person is not connected to the Internet yet, we see some interesting trends.

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