Boosting Internet usage through the adoption of digital inclusion

The following posts discuss how the Internet is affected by digital inclusion efforts.

Online Petition at White House – Closing the Digital Divide

by Caetano Notari March 14, 2013 Digital Inclusion
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When I started this blog, I wanted a place where we could share ideas and get support from each other. One of my readers started a petition in the White House website, and I am hereby supporting her on this effort.

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Free Internet by Google?

by Caetano Notari January 31, 2013 Digital Inclusion
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If you want to see something adopted massively in a remarkably short period, you should look into the mobile arena. There are over 6.4 billion subscriptions globally, almost one per inhabitant in the planet, and the numbers keep growing every month. In May 2012, more than 10% of the global Web page-views came from mobile devices. It is growing globally, but how can we speed up the process? 

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Crowdsourcing and the online fundraising revolution

by Caetano Notari December 13, 2012 Digital Inclusion
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Creativity has always been the driving force for mankind, but transforming ideas into reality was something that only a few could achieve. Raising funds was usually a nightmare: long hours talking on phone, endless meetings and meager results. But now this is changing.

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Free online classes in Brazil get a boost from e-Aulas USP

by Caetano Notari October 11, 2012 Digital Inclusion
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As I mentioned before, Kahn Academy is one of the leading initiatives in spreading knowledge. Free and available in several languages, it continues to grow in popularity, and now we see several other initiatives like it appearing in different countries.

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Brands and the dangers of the digital world

by Caetano Notari September 13, 2012 Digital Inclusion
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No one disputes that the Internet became a powerful media.  Once the land of the young and early adopters, it is used now by all generations, and for longer periods of time. Globally, we spend more than 16 hours per month online, with some countries way above the average. US users spend 32 hours connected (2010 data), while in Brazil people spent staggering 69 hours per month (Ibope 2012 data).

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How can we engage with the new digital customers?

by Caetano Notari August 16, 2012 Digital Inclusion
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I have daily fights with my email inbox. It seems that the messages have a life of their own; they keep coming back. I implemented filters, SPAM control tools, but nothing seems to be effective, and I started to see email as a cold and sinister tool. As my colleagues and friends share the same opinion, email seems to be the worst possible tool to engage with your customers. But, bring in a lot of creativity and even this tool […]

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Helping people to go online: beyond the cost issue

by Caetano Notari August 9, 2012 Digital Inclusion
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As I mentioned before, almost two-thirds of the global population is not yet using the Internet. Despite several digital inclusion efforts, penetration has not reached over 90% in the majority of the countries in the world. Looking at the reasons why a person is not connected to the Internet yet, we see some interesting trends.

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Is privacy in a digital world a utopia?

by Caetano Notari July 26, 2012 Digital Inclusion
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One of the topics that is quickly raised when we bring up the digital inclusion challenges is privacy, or the new lack of privacy. My generation, X, grew up in an almost offline world. In Brazil phones were limited and extremely expensive, we had stores that rented them for a high monthly fee, and a line could easily cost you 3,000 to 4,000 dollars. Pictures had to be developed and used to cost a lot, camcorders started in the 80s […]

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Are Brazilians adopting the mobile internet?

by Caetano Notari July 20, 2012 Digital Inclusion
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The year 2000 was a fascinating one for me: I joined the Telecom world and moved to Rio de Janeiro. After almost five years, I moved back to São Paulo, and I have been a heavy user of the Metro since then. I always say that if you have the consultant DNA, you will find yourself often looking at people’s behavior, trying to understand what drives them and how the use tools and technologies. So, I was always looking for […]

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United Nations: Internet access is a human right

by Caetano Notari July 12, 2012 Digital Inclusion
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Over the last weeks, I have posted on the benefits of the Internet and how that spurs positive changes in our society. Education, democracy, and communication: everything is done more efficiently and cheaper. I am pleased to see that, in the last week of June, the United Nations made a bold move and pushed digital inclusion in all countries.

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