August 2012

How can we use mobile money to serve the unbanked?

by Caetano Notari August 23, 2012 Digital Inclusion
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Mobile banking is always one of the hottest topics in any digital inclusion discussion. The possibility of offering banking services to people that currently do not have access to them is enticing, as the number of unbanked people in the world justifies the current initiatives.

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How can we engage with the new digital customers?

by Caetano Notari August 16, 2012 Digital Inclusion
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I have daily fights with my email inbox. It seems that the messages have a life of their own; they keep coming back. I implemented filters, SPAM control tools, but nothing seems to be effective, and I started to see email as a cold and sinister tool. As my colleagues and friends share the same opinion, email seems to be the worst possible tool to engage with your customers. But, bring in a lot of creativity and even this tool […]

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Helping people to go online: beyond the cost issue

by Caetano Notari August 9, 2012 Digital Inclusion
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As I mentioned before, almost two-thirds of the global population is not yet using the Internet. Despite several digital inclusion efforts, penetration has not reached over 90% in the majority of the countries in the world. Looking at the reasons why a person is not connected to the Internet yet, we see some interesting trends.

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